INDUSTRY INSIGHTS: SCOTLAND'S MADE FOR GRAVEL
THE CLIENT'S BRIEF
To showcase the characteristics of the brand new Cervélo Áspero gravel bike to the world’s cycling press; to wrap the whole experience in everything that has been the essence of our bike tours in Scotland since the beginning – exceptional trails, genuine Scottish hospitality, and, given this was Cervelo’s first foray into the off-road world of gravel cycling – kick ass terrain that tested the bike to the max and an experience that would enthral these seasoned riders on and off the bike.
Here's a selection of the beautiful images captured by pro-photographers Ashley and Jered Gruber during our press trip, and if you’d like to know more about this one-off itinerary, download the welcome media pack (PDF) we created to help acquaint our press visitors with what makes Scotland extra special for gravel adventuring.
We cannot wait to be back riding there in the heart of Loch Lomond and Trossachs National Park.